About us

On a mission to reimagine
guest service.

Created by two brothers who love great hotels and software, Bell uses AI to free hospitality teams and grow revenue – never to replace the human touch.

What is it

The AI concierge for you.

Bell brings every request, conversation and preference into one place, so your team can answer faster, anticipate needs and reveal new revenue moments across your services.

1,500+

Hours of staff time freed every month*

35%

Fewer repetitive guest questions handled manually

45 days

Average time to a measurable uplift in satisfaction and revenue

Want to be part of the story?

Limited spots for early partners

We’re partnering with a small circle of hotels and F&B concepts to shape the next generation of AI-native guest service.

What is it

The AI concierge for you.

Bell brings every request, conversation and preference into one place, so your team can answer faster, anticipate needs and reveal new revenue moments across your services.

1,500+

Hours of staff time freed every month*

35%

Fewer repetitive guest questions handled manually

45 days

Average time to a measurable uplift in satisfaction and revenue

Want to be part of the story?

Limited spots for early partners

We’re partnering with a small circle of hotels and F&B concepts to shape the next generation of AI-native guest service.

What is it

The AI concierge for you.

Bell brings every request, conversation and preference into one place, so your team can answer faster, anticipate needs and reveal new revenue moments across your services.

1,500+

Hours of staff time freed every month*

35%

Fewer repetitive guest questions handled manually

45 days

Average time to a measurable uplift in satisfaction and revenue

Want to be part of the story?

Limited spots for early partners

We’re partnering with a small circle of hotels and F&B concepts to shape the next generation of AI-native guest service.

They didn't overwhelm us with options. They just built exactly what we needed. We're saving 15 hours a week and saw ROI in under two months.

Sarah Chen

Founder at BrightPath Consulting

They didn't overwhelm us with options. They just built exactly what we needed. We're saving 15 hours a week and saw ROI in under two months.

Sarah Chen

Founder at BrightPath Consulting

They didn't overwhelm us with options. They just built exactly what we needed. We're saving 15 hours a week and saw ROI in under two months.

Sarah Chen

Founder at BrightPath Consulting

Meet the team

You're in
experienced hands.

No layers of management. You work directly with the specialists who understand your business and build your automation from start to finish.

Maël Mountassir

CEO

Ilian Mountassir

CEO

IF Solutions

CTO

Want to be part of the team?

3 vacancies available

We're always looking for talented people who want to help businesses cut through AI overwhelm and build systems that work.

Meet the team

You're in
experienced hands.

No layers of management. You work directly with the specialists who understand your business and build your automation from start to finish.

Maël Mountassir

CEO

Ilian Mountassir

CEO

IF Solutions

CTO

Want to be part of the team?

3 vacancies available

We're always looking for talented people who want to help businesses cut through AI overwhelm and build systems that work.

Meet the team

You're in
experienced hands.

No layers of management. You work directly with the specialists who understand your business and build your automation from start to finish.

Maël Mountassir

CEO

Ilian Mountassir

CEO

IF Solutions

CTO

Want to be part of the team?

3 vacancies available

We're always looking for talented people who want to help businesses cut through AI overwhelm and build systems that work.

FAQ

Your questions, answered.

Everything you need to know about getting Bell up and running in your hotel or group. Still unsure? Book a call and we’ll walk through your reality together.

Do we need technical staff to use Bell?

No. Bell is designed for hoteliers, not engineers. Your team fills in menus, services and key information, and we guide you step by step. Most clients manage Bell from reception, F&B or revenue teams – no internal IT required.

How long does it take to see results?

Most properties see time savings and more structured guest requests within the first weeks, with clear impact on upsell and satisfaction over the first 1–2 months, once Bell has learned your reality.

What if Bell doesn’t fit our way of working?

Bell is not a one-size bot. We configure journeys, answers and escalation rules around your standards and team habits. If something feels off, we adjust together – you keep full control over what Bell can or cannot do.

How much does it cost?

Bell is priced per room or seat, with a simple tiered plan and no hidden fees. You only pay for what you operate, plus a small commission on upsell when relevant. On a typical 4–5* hotel, a few upsell conversions per day can cover the subscription.

Which systems does Bell connect to?

Bell connects to major PMS, POS and messaging channels used in hospitality. If your stack is particular, we start with light integrations and grow from there, so you can test Bell without rebuilding your tech ecosystem.

What happens after go‑live?

We don’t disappear after launch. We review data with you, refine answers, add new flows and train new team members so Bell keeps improving over time, not degrading like a forgotten chatbot.

FAQ

Your questions, answered.

Everything you need to know about getting Bell up and running in your hotel or group. Still unsure? Book a call and we’ll walk through your reality together.

Do we need technical staff to use Bell?

No. Bell is designed for hoteliers, not engineers. Your team fills in menus, services and key information, and we guide you step by step. Most clients manage Bell from reception, F&B or revenue teams – no internal IT required.

How long does it take to see results?

Most properties see time savings and more structured guest requests within the first weeks, with clear impact on upsell and satisfaction over the first 1–2 months, once Bell has learned your reality.

What if Bell doesn’t fit our way of working?

Bell is not a one-size bot. We configure journeys, answers and escalation rules around your standards and team habits. If something feels off, we adjust together – you keep full control over what Bell can or cannot do.

How much does it cost?

Bell is priced per room or seat, with a simple tiered plan and no hidden fees. You only pay for what you operate, plus a small commission on upsell when relevant. On a typical 4–5* hotel, a few upsell conversions per day can cover the subscription.

Which systems does Bell connect to?

Bell connects to major PMS, POS and messaging channels used in hospitality. If your stack is particular, we start with light integrations and grow from there, so you can test Bell without rebuilding your tech ecosystem.

What happens after go‑live?

We don’t disappear after launch. We review data with you, refine answers, add new flows and train new team members so Bell keeps improving over time, not degrading like a forgotten chatbot.

FAQ

Your questions, answered.

Everything you need to know about getting Bell up and running in your hotel or group. Still unsure? Book a call and we’ll walk through your reality together.

Do we need technical staff to use Bell?

No. Bell is designed for hoteliers, not engineers. Your team fills in menus, services and key information, and we guide you step by step. Most clients manage Bell from reception, F&B or revenue teams – no internal IT required.

How long does it take to see results?

Most properties see time savings and more structured guest requests within the first weeks, with clear impact on upsell and satisfaction over the first 1–2 months, once Bell has learned your reality.

What if Bell doesn’t fit our way of working?

Bell is not a one-size bot. We configure journeys, answers and escalation rules around your standards and team habits. If something feels off, we adjust together – you keep full control over what Bell can or cannot do.

How much does it cost?

Bell is priced per room or seat, with a simple tiered plan and no hidden fees. You only pay for what you operate, plus a small commission on upsell when relevant. On a typical 4–5* hotel, a few upsell conversions per day can cover the subscription.

Which systems does Bell connect to?

Bell connects to major PMS, POS and messaging channels used in hospitality. If your stack is particular, we start with light integrations and grow from there, so you can test Bell without rebuilding your tech ecosystem.

What happens after go‑live?

We don’t disappear after launch. We review data with you, refine answers, add new flows and train new team members so Bell keeps improving over time, not degrading like a forgotten chatbot.

Trusted by forward‑thinking hotels

See what Bell could do in house.

Book a free 30-minute assessment and we'll show you exactly where can we save you time and money.

Where would you like Bell to help first?

What’s your biggest operational challenge today?

By submitting, you agree to our terms of service.

Trusted by forward‑thinking hotels

See what Bell could do in house.

Book a free 30-minute assessment and we'll show you exactly where can we save you time and money.

Where would you like Bell to help first?

What’s your biggest operational challenge today?

By submitting, you agree to our terms of service.

Trusted by forward‑thinking hotels

See what Bell could do in house.

Book a free 30-minute assessment and we'll show you exactly where can we save you time and money.

Where would you like Bell to help first?

What’s your biggest operational challenge today?

By submitting, you agree to our terms of service.